COKE YEAR OF THE TIGER - HORNET

COCA-COLA YEAR OF THE TIGER - HORNET

In this spot for Coca-Cola, Director Yves Geleyn and the Hornet team creates a simple yet symbolic story about a father & son, a homecoming, and the new beginnings of the Lunar New Year. Inspiration was drawn from traditional Chinese folklore, illustration, and sculpture—this modern-day folk tale offers the perfect blend of visual knockout and emotional punch.

RESPONSIBLE FOR:

All tiger character models and textures - this was a complex assignment due to translating the 2D concept into a 3D concept in a way that makes sense for wooden characters. Characters couldn’t deform like normal animated characters so we created several different face versions and swapped them out per scene, as well as researched traditional wooden toys for inspiration on how the limbs and body moved.

OTHER USES

In addition to the 60-second spot, the tigers were also used for various other promotional elements for Ogilvy China and Coca-Cola to use in a 360 cross-platform Lunar New Year celebration. The assets were used for a mobile video game (to be played individually or with the entire family) and a 3D billboard animation that launched in major cities across China.