COKE YEAR OF THE RABBIT - HORNET

COCA-COLA YEAR OF THE TIGER - HORNET

In this spot for Coca-Cola, Director Yves Geleyn and the Hornet team creates a simple yet symbolic story about a Grandson & Grandmother featuring the generational divide of our Grandma and Grandson Rabbits, alongside the differences in their worlds. Coca-Cola, the catalyst of joy and togetherness, reminds the Rabbits and the audience of this season’s powerful campaign message: Lunar New Year may change, but celebrating together is magic.

RESPONSIBLE FOR:

I was responsible for every layout and model for the sets. The challenge was to create a world that felt stylized but still real and tangible. Some of the plants and a few of the food dishes were re-used from the previous year’s Coca-Cola job, but everything else was created from scratch!

Making of and behind the scenes of the design process